Target Audience

 The song that we have chosen for my music video was released in 2021, therefore my video is likely going to appeal to people who are updated on current music. the song comes under the genre; pop. Therefore the video as well as the song will appeal to any individual who are interested in this genre. 

Who is my Targer Audience?

My target demographic includes both men and women, as well as young adults and teenagers. This is due to the fact that this age group is more engaged in music culture, trends, and live music events such as concerts and festivals. This demographic is also well-versed in modern technology, including cellphones, computers, and tablets. They use social media websites on these gadgets to keep up with current events and news. They also use social media to keep up with their celebrity idols and communicate with their friends. Instagram, Snapchat, Facebook, and other social media platforms are used by my target demographic. I will also be able to use these social media sites to promote and market the music video because it is free and will ensure that my target audience see about it.

Uses and Gratification 

I want my target audience to feel as if they are part of a community after watching my music video. I want them to be able to talk to their friends about the music video as well as discuss with people online about what they liked and what they didnt about the video as well. As I plan to use young adults in my music video I think that the target audience will feel as if they can relate to them more.