How Audiences Consume Music Videos

Because the objective of a music video is to promote a single by an artist or band, it is critical for the audience to be able to view it. With the advent of technology and media, music videos have grown more accessible over time. Audiences may now download and stream music videos to their electronic devices, such as smartphones, tablets, and computers, to watch them on their own time. The following are the three primary platforms that allow viewers to see music videos:

The Internet 

TV Stations 

 media players 

The Internet:

The internet is an extremely useful tool, which can be used for multiple different things. People are able to search for key words or phrases, using search engines such as Google, Bing and Ask. This has allowed fans to stay up to date on the latest news and information about their favourite bands and musicians, as well as watch all of their music videos that have been uploaded to sites like YouTube and Vimeo. Audiences may also use the internet to visit social networking sites and post links to their favourite music videos. This will raise awareness of certain videos and aid in the continued promotion of the band or artist. It was considerably more difficult for audiences in different countries to get music videos by their favourite artists/bands before the internet because the videos were frequently only published in one or two countries and would only be broadcast on television.

There were no other websites dedicated to showing/publishing music videos online for free until YouTube was created in 2005. In 2006, Google paid $1.65 billion to the developers of YouTube, Steve Chen, Chad Hurley, and Jawed Karim. YouTube is currently one of the most viewed/visited websites on the internet, therefore it was certainly a solid investment for Google. YouTube is becoming the most popular place for people to watch music videos.

TV Stations:

There are currently TV stations/channels dedicated to playing current and old music videos, such as 4Music and MTV. Teenagers and young adults are the primary audience for these networks. They include reality TV shows and scripted series in addition to playing/showing music videos in order to appeal to a larger audience. Some music networks, such as MTV, have devoted various channels to different genres of music in order to make it simpler for viewers to find the music and artists/bands that they want. Some radio stations, such as Kerrang!, have launched television channels to go along with the music they play on the air. Instead, viewers may tune in to the radio on their televisions and watch the accompanying music videos for the songs that the DJs are playing.

Media Players:

Music videos may now be downloaded and streamed onto electronic devices using media players such as iTunes. Most music videos from many genres are available for purchase on the iTunes store for a reasonable price. This method of downloading and streaming generates revenue for both the seller of the video and the artist or band whose video is being sold. This method of watching music videos is becoming increasingly popular since it allows viewers to watch music videos whenever and wherever they choose.

Piracy, on the other hand, is a widespread occurrence that has an impact on the popularity of a music video. It is more harmful to artists/bands with a smaller niche fanbase than to those with a huge general audience. 'Pirate Bay' is one site that is responsible for piracy and unlawful music video downloads. In Sweden, the website's creators were accused with displaying unlawfully obtained and copy righted content. Piracy benefits neither the artist/band nor the producers because it reduces the amount of money they receive for their content/material. Regardless, it is a popular option for audiences to get music videos since it is free and allows them to download/stream them to their devices at any time and from anywhere.