Tuesday, September 21, 2021

Genres

 A distinct style or category of music, film, writing, or art is referred to as a genre. Pop, rock, hip hop, indie/alternative, indie/alternative, and RnB are examples of music genres. Each musical genre will appeal to a distinct demographic. Music videos for various genres will follow distinct traditions to assist represent its star's image and style.

Pop Music Videos:   

Pop music videos assist in the promotion of a song and its singer to a wider audience. Due to the musicians' popularity, the videos usually have a huge budget, allowing them to use professional equipment and special effects, which aid in the creation of a successful music video. Bright colors, vivid make-up, and a variety of objects are frequently used in the videos. The artist is always the center of attention in a pop music video, and he or she is frequently stylized to fit a specific star image. Pop music videos are primarily built on a performance, but they frequently include a narrative. Choreography including additional dancers is becoming increasingly common in mainstream music videos. This is done to help familiarize the music and increase its popularity, as shown with 'Gangnam Style' and 'Macarena.' Furthermore, they frequently convey a cheerful and upbeat attitude.

Hip Hop and R'n'B Music Videos: 

As the genre has grown in popularity, Hip Hop and R'n'B music videos use many of the same conventions as Pop music videos. The star image of hip hop and R&B performers is reflected in the music videos. The videos frequently convey the impression that the artist is wealthy and can afford luxuries, which is reflected in their attire. They are frequently photographed wearing high-end designer attire as well as jewelry such as gold chains and diamonds. Women in music videos are depicted wearing either very little clothing or very tight attire that reveals a lot of their figure. 'Drop It Like It's Hot' and 'Yeah!' are two examples.

Rock Music Videos:

Rock music videos are mainly focused on the band or artist, and what can be seen and the words don't always link or match, but the video is edited to be in time with the music. For example, 'We Are The Champions' and 'Little Monster' are both built on a live performance with little plot. The vocalist, who sings the song's words, and the band, who play the instruments, are frequently included in music videos.

Indie/Alternative Music Videos: 

Indie/Alternative artists are more concerned with making music than with projecting an image, which is reflected in their music videos. The Indie/Alternative genre is gaining popularity, which implies it is reaching a larger audience. The majority of music videos are a mix of narrative and performance. They're growing more intriguing and original, focusing on narratives like social realism and incorporating eye-catching visual effects. 'King City' and 'Down' are two examples of indie/alternative music videos that use these topics.

Sunday, September 19, 2021

Male Gaze Theory

 The male gaze is the idea of presenting women from a masculine viewpoint therefore objectifying them as merely objects of male pleasure. The theory consists of 3 different perspectives, these are; the person behind the camera, the characters within the film and the audience. 

A key idea of feminist film theory, the concept of the male gaze was introduced by scholar and filmmaker Laura Mulvey. in her now famous 1975 essay, Visual pleasure and Narrative cinema. Visual media that respond to masculine voyeurism tends to sexualise women for a male viewer. As Mulvey wrote, women are characterised by their “to-be-looked-at-ness” in cinema. Woman is “spectacle”, and man is “the bearer of the look”.

The lingering of the camera is one of the hallmarks of the male gaze. The camera generally moves slowly and concentrates on the female body's contours and appealing features. Slow motion filming and long views emphasizing the female figure as a whole with minimal clothing are other tactics associated with the masculine gaze.

The masculine gaze has two distinct modes: fetishistic and voyeuristic. The belief that women are an image or something to be gazed at is known as voyeuristic male gaze. Fetishistic male gaze is the belief that women lack masculine genitalia as a response to male 'castration anxiety.'

The Way You Make Me Feel by Michael Jackson is an example of a music video that incorporates the male gaze theory. It comprises a number of pictures that expose the female figure in its whole and in a seductive manner. It also shows the men's voyeurism in the film, as they are seen staring at the lady being pursued, and it is portrayed from the men's perspective. In addition there are very few shots in which the woman is not present. 



Music Video //

  MAIN CHARACTER MUSIC VIDEO